Smartbox adds Emozione3, the number 2 brand in Italy, to the group

Smartbox adds Emozione3, the number 2 brand in Italy, to the group

Smartbox Group, the pioneer of experience gifts, reinforces its leadership of the experience gift category in Italy and Europe with the acquisition of Wish Days. Through this acquisition, Smartbox Group adds the number 2 Italian experience gift brand, Emozione3, to its leading Smartbox brand.  

 

Emozione3 joins Smartbox Group

Emozione3 joins Smartbox Group’s other leading brands across Europe: Smartbox, Bongo, Buyagift, La Vida Es Bella, Dakotabox and Cadeaubox. This acquisition will contribute to the group’s strong growth and its leadership in developing the experience gift category in Europe.

 

In 2015, Smartbox Group annual sales grew by 15% showing the consumer enthusiasm for Smartbox Group’s experience gifts. With the addition of Emozione3’s 30 million euros of annual sales, Smartbox Group will cross the historic mark of 500 million euros in sales in 2016. The Group is currently present in 10 countries: France, Italy, Spain, Belgium, the United Kingdom, Switzerland, Sweden, Denmark, the Netherlands, and Germany.


"We have had a great 2015 and we are very excited about bringing Smartbox Group’s vision, know-how and financial support to the Emozione3 brand to accelerate the growth of the gift experience category in Italy in the coming years. Our mission is to develop great products and services to ensure that the 'gift you live' products provided by all our brands across Europe are the best possible gifts to give and receive", announced John Perkins, Smartbox Group’s CEO.


Wish Days was created in 2006 and its Emozione3 brand has become Italy’s second favourite experience gift brand after Smartbox with over 30 million euros in sales in 2015. "Being part of Smartbox Group, the worldwide leader in experience gifts, will provide Emozione3 with the know-how and financial support to continue developing the Emozione3 brand and its products to reach new heights", declared Andrea Dusi, Wish Days CEO. 

 

Questions or comments? Please feel free to contact the editors


Amazon almost ready to launch first cashierless Go

20/11/2017

According to certain sources, Amazon is currently hiring construction managers and marketers for its Amazon Go team. This move may suggest that the cashierless supermarket concept may be ready for prime time – for real this time.

Turnover for 100 largest web shops in Belgium grows 13.5 %

16/11/2017

Turnover for the top 100 web shops in Belgium grew 13.5 % from 3.7 to 4.2 billion euro. Digital sales for food items and household products have increased considerably.

Barbie rejects G.I. Joe & co (for now?)

16/11/2017

Toy giant Mattel has allegedly turned down competitor Hasbro’s bid, according to press agency Reuters’ anonymous sources close to the deal. It is still unclear what the repercussions would be.

Henkel increases full-year turnover forecast

15/11/2017

For the first time ever, Henkel will pass the fifteen billion euro turnover milestone for the first nine months of the year. The company will also increase its turnover and profit forecast on the back of these excellent performances.

Singles' Day alters the global retail calendar, even here

14/11/2017

Move aside Christmas turnover, Singles’ Day is the world’s largest shopping holiday – by far. Alibaba generated a 22 billion euro turnover in a single day and even Bol.com took advantage of the day. Are we heading to a new retail calendar?

Avoid long waiting lines at cash registers thanks to Google Maps?

13/11/2017

Google will add a new option to its Maps app on 23 November: users will then be able to assess how much time they will lose at the cash register.

Back to top