“Innovation & You”
‘Innovation & You’ is
Philips’ new slogan and it should signal the start of a new goal, namely the doubling of its reach by 2025. That
means that, by then, Philips should service 3 billion people with its products.
The new logo is also a
blast to the past, as it is the old familiar logo, with the stars, in a fresh
design. The logo, that has been around since 1927, had to take a backseat the past few years, but it will now
prominently feature on all products.
Continued investment in
innovation
The restructuring that
Philips has started several years ago is still ongoing, meaning that by 2015, 9,000 jobs will be lost worldwide.
The move should free Philips to bring new products to new markets.
Nevertheless, Philips is continuing to invest in innovation, as
Frans van Houten emphasized when revealing the logo and slogan. “Innovation is
in our DNA. That is why we invest 1.8 billion euro in research and development
every single year. Innovation is not only about new products, but also new
business models to further assist the consumer.”
(Translated by Gary Peeters)
