New formula will also be coming to Belgium
The Spanish group’s “family stores”, ranging up to 3,000 sqm, will offer all
collections: its ladies’ line, men’s line HE by Mango, the accessory line Mango
Touch and its new children, sports and underwear lines. Additionally, Mango will be introducing a new line by February:
Violetta, geared towards the larger sizes.
By the end of 2014, Mango aims to have some 200 family stores, especially in
Europe. Within ten years the group hopes to have caught up to Zara. By the end
of this year, thirteen family stores should have opened, with the first opening this month in Munich.
Barcelona, Bilbao, Paris and Dutch Maastricht are up next, with Luxembourg,
Russia, Italy, Norway, Poland and Belgium
also getting such a megastore. Mango has allocated 256 million euro this
year, specifically for this project.
Goal: turnover of 5 billion euro
“We ended last year with 1.7 billion euros in sales. Our idea is to
have a 5 billion euro turnover within
the next four to five years”, vice president Daniel
Lopez stated ambitiously. Mango aims to achieve
this goal by further expanding the current store formulas, helped by organic
growth and the new “family store”. Another three HE by Mango stores will be
built in Germany, with another 5 Mango Kids in Spain and Germany.
At this point, Mango has over 2,600
stores in 107 countries, generating 84 % of its turnover outside of Spain.
