The Brouwerij Rodenbach will invest a lot into its brands, markets and infrastructure in Roulers. For instance: every beer will get a new design and 2.7 million euro will be invested to integrate new technology into its factory.
More unity
Rodenbach is intent on creating more unity across its beers thanks to new labels revolving around the iconic “R”, which draws inspiration from the historic logo. The company also wants to more show which beer it is.
Its traditional Rodenbach beer will get the “Classic” suffix on the label and English has been added as a language to meet its many foreign consumers. The can now contains the same amount as a bottle and the company will launch a new glass to feature alongside its traditional glass. The brewery’s other beers will also get a new design and a new glass.
Abroad, “Rodenbach, Cheers to the unexpected” will become the new ad campaign.
