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Written by Yoni Van Looveren
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Media-Saturn acquires Redcoon completely

icon
Electronics11 June, 2013

Redcoon
important for Media-Saturn

Redcoon is
becoming more and more important for Media-Saturn: in 2012 the company sold 755
million euro of products of the internet, of which 432 million euro came
through Redcoon. That was more than the 323 million brought in by the online
shops of Saturn and Media Markt.

 

The online
sales of the three chains comprised about 4% of total sales of Media-Saturn in
2012. The company wants to at least double this in 2013.

 

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Founder
withdraws

Redcoon has
about 260,000 visitors daily. The company, founded in 2003, says it gets 2000
new customers each day. It is currently active in Belgium, the Netherlands,
Germany, Denmark, Poland, Austria, France, Spain, Italy and Portugal. Every
month 180,000 products are sold online.

 

After the
transfer of the shares co-founder Reiner Heckel will withdraw from the company.
His job as CEO will be taken over by vice-president of Media-Saturn, Martin Wild,
until a permanent replacement is found.

 

Dutchman
Patrick van der Linden will be appointed as COO
. He has the same job at Media
Markt China. Heckel will be available as advisor to the company.

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