Maxi Zoo opts for a Benelux structure

Fressnapf, the parent company of Maxi Zoo, is consolidating its operations in Belgium, the Netherlands, and Luxembourg into a new Benelux cluster led by Giane Van Landuyt, who until now has served as country manager for Belgium.

Leveraging synergies

With this reorganization, the company says it is continuing a proven approach. As early as 2021, Austria and Switzerland were merged into the Alpine region. A year later, with the market launch in Romania, a joint organization with Hungary was established.