Spanish El Ganso brand opens first store in Belgium

El Ganso is making its debut in Belgium with its first store at the Inno department store chain in Liège. The Madrid-based fashion brand is known for its preppy looks and is currently undergoing a major expansion.

European expansion

At the Liège location of the Belgian department store chain, El Ganso is showcasing a selection from its women’s and men’s collections. The store’s interior design aligns with the brand’s identity, which features a recognizable preppy style with British influences.

The opening is part of the brand’s international growth strategy: outside of Spain, El Ganso already operates in countries including France, Portugal, Chile, and Mexico. At the same time, the fashion label has also accelerated its expansion in Spain in recent months, where it now has approximately 100 retail locations, including both standalone stores and shop-in-shops at El Corte Inglés.

Álvaro and Clemente Cebrián founded the company in 2004. According to the most recently published annual figures, the company closed the 2025 fiscal year with revenue of 78 million euros, representing an 11% increase compared to the previous year.