Damart makes its way into French supermarkets

Damart is venturing outside its own store network for the first time. The French fashion brand is bringing its thermal underwear to more than 1,100 retail locations, including Carrefour, E.Leclerc, Coopérative U, and La Halle. The chain hopes to reach a younger audience there.

From 150 to 1,100 retail locations

Starting in October, Damart will be available in French mass-market retail for the first time. This move significantly expands the brand’s reach: Damart currently operates 150 stores of its own—95 of which are in France—but will gain more than 1,100 retail locations in one fell swoop through its new distribution partners.