Heineken seeks majority stake in hard seltzer brand Stëlz

Heineken wants to increase its minority stake in the Stëlz beverage brand to a majority stake. The brewer emphasizes that a full acquisition is not currently in the plans.

Diversification

In 2024, Heineken acquired a minority stake in the producer of hard seltzer—beverages made with sparkling water, alcohol, and fruit flavors. Now, the Dutch brewer wants to increase its stake: an approval process is currently underway with the Netherlands Authority for Consumers and Markets. As a result, the companies are not yet providing details about the planned transaction. The size of the stake Heineken intends to acquire is therefore unknown, but a full takeover is not on the table.