Van de Velde grows again thanks to revamped product range

Lingerie group Van de Velde returned to growth in the first half of 2026. Sales were driven primarily by company-owned stores and online sales, although temporary costs weighed on profits. The company will have a new CEO at the end of August.

Renewal pays off

Van de Velde’s comparable revenue rose by 4% to 116 million euros in the first six months of the year. The B2B channel—through which the group sells brands such as PrimaDonna, Marie Jo, and Sarda to independent lingerie stores—remains the largest segment.