Lego manages to build new customer base as well as record revenue

Lego once again gained significant market share in the first half of 2026. Both children and adults bought more of the building sets, while the Danish toy maker was able to attract new consumers through the World Cup and Formula 1.

Revenue and profit Grow in Tandem

The Danish toy maker saw revenue rise by 21% to a record 41.9 billion Danish kroner (5.60 billion euros). As a result, the company grew significantly faster than the global toy market. At constant exchange rates, revenue growth was as high as 26%.