“AI is a higher priority for retailers than revenue growth”

Retailers are prioritizing artificial intelligence over traditional growth goals such as revenue growth and customer acquisition. However, fragmented data and unclear goals threaten to slow down their ambitions, according to Salesforce’s new State of Commerce report.

Half have agentic AI plans

Currently, 78% of organizations use some form of AI. Less than a third are already working with so-called agentic AI, in which AI agents independently perform tasks and make decisions, but nearly half plan to implement such applications within the next six months.