Hawaiian sets sights on Germany after reaching 50-restaurant milestone

Hawaiian has reached a symbolic milestone at Brussels’ Woluwe Shopping Center: the Belgian poké bowl chain now has fifty restaurants in operation in Belgium and the Netherlands. This figure marks the starting point for an ambitious expansion strategy into Germany.

Goal: 150 restaurants by 2030

Hawaiian, which was founded in Antwerp in 2018 as a poké bowl concept, aims to have a network of 150 locations by 2030. The ambition is to grow into a major player with fifty restaurants in each of its three core markets: Belgium, the Netherlands, and Germany. Today, the chain has 38 locations in Belgium and 12 in the Netherlands.