Chinese gadget chain Miniso is growing even faster than expected

Miniso Group reported a significant increase in revenue in the first quarter, exceeding even its own expectations. And the Chinese chain, which sells Hello Kitty, Harry Potter, and other pop culture merchandise, is far from reaching its peak, according to its founder.

Nearly 800 additional stores

Revenue rose 28.5% year-over-year to $824.6 million (€758.6 million), exceeding previously stated expectations. In mainland China, Miniso posted growth for the fifth consecutive quarter, with revenue up 29.6%. International operations increased by 21.9%.