Europe - EN
Europe - EN

RE-TALES

Re-tales by RetailDetail

Your expertise.
Our stage.

Re-tales is RetailDetail’s in-depth editorial format: a long-read on a current retail theme, complemented by five exclusive advertorial spaces for brands that want to showcase their expertise through a real client case.

Request your offer View the schedule
5exclusive advertorial spaces per edition
4editions planned for 2027
1editorial article + your expertise story
How it works

One theme. Five voices. One dossier.

RetailDetail writes a thorough editorial analysis. You add a concrete client case. Together they form a dossier that informs, inspires and positions your brand.

01 Editorial article The RetailDetail team writes an in-depth piece on the chosen theme — trends, analysis, expert voices and market context.
02 Your advertorial You provide a client case or testimonial that highlights your approach and results — concrete, credible and on-theme.
03 Published together Both pieces appear together on the RetailDetail homepage, go out as a dedicated newsletter to 50,000+ retail professionals and stay online permanently on our websites in NL + FR.
Schedule 2027

Each edition has exactly 5 advertorial spaces available. Spots are allocated in order of request.

Editorial calendar 2027
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
01
End of March 2027
💳Payment Solutions
From instant payments to BNPL and invisible checkout — how retailers rethink the moment of paying.
5 advertorial spaces available
Editorial + advertorial
Request an offer
02
End of June 2027
🏬Real Estate
High streets, retail parks and shopping centres — where retail invests, relocates and redevelops.
5 advertorial spaces available
Editorial + advertorial
Request an offer
03
End of September 2027
🏪Franchising
The growing power of franchise formats in Belgium and the Netherlands — and what makes a network scale.
5 advertorial spaces available
Editorial + advertorial
Request an offer
04
End of November 2027
🤖AI in Retail
From demand forecasting to personalised customer experience — how AI is fundamentally reshaping retail.
5 advertorial spaces available
Editorial + advertorial
Request an offer
On request Additional editions available outside the fixed schedule
Sustainability
Retail security
Your theme on request
Get in touch
Request your offer

Interested in a 2027 edition? Fill in the form and we’ll get back to you as soon as possible to discuss your offer. Prefer to email directly? Send a message to partnerships@retaildetail.be.

RD
RetailDetail partnerships Re-tales commercial team
Why Re-tales
“More than an ad.
A conversation with the industry.”

Your case appears alongside independent journalism — giving it authority and context that pure advertising simply cannot deliver.

Engaged retail audienceRetailDetail reaches decision-makers in Belgian and European retail — buyers, store managers, brand directors.
Editorial credibilityYour story alongside independent journalism — authority that traditional advertising cannot match.
Thematic relevanceYou appear in exactly the conversation your prospects are already having, at the most receptive moment.
Proven formatRe-tales launched with Retail Design and generated strong engagement. Each dossier becomes an industry reference piece.
Who reads this

Built for retail professionals

RetailDetail is the leading retail media brand in Belgium and the Netherlands. Our readers are the people who decide what retail looks, feels and works like.

Retail directors Buying & category managers Store concept teams Franchise managers Brand & marketing managers Tech & operations leads
5exclusive advertorial spaces per edition
4editions in 2027
B2Bretail audience — decision-makers & buyers in food and non-food
Request your offer