HelloFresh, the global leader in meal kits, reported a sharp increase in its profit margin in 2025, but saw revenue decline once again. The company remains committed to its efficiency strategy, though it is scaling back its growth expectations for 2026.
Profit rises, revenue shrinks
HelloFresh closed out 2025 with revenue of 6.8 billion euros, a 9% year-over-year decline (currency-adjusted). The decline was primarily due to lower order volumes, although the average order value rose slightly.
