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Written by Jorg Snoeck
In this article
  • Tags Artificial intelligence
  • Companies Amazon
  • Topics E-commerce
  • Geography United States
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Should online stores allow AI agents? Amazon sets an important precedent

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General12 March, 2026
Amazon Second Chance

Should AI agents be allowed unlimited access to any online store? Amazon believes they should not, and even considers it hacking. The ruling of the US federal court could determine the rules for the future…

Disguised as “human” shoppers

Perplexity‘s AI shopping agent is no longer allowed to access Amazon’s platform. The federal judge imposed a preliminary injunction; the appeal is still pending. Nevertheless, the ruling is already telling: the judge finds that Amazon has presented convincing evidence that the tool may violate an anti-hacking law by logging into customer accounts without permission.

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    Certainly, digital and omnichannel are the standard in retail today. However, the maturity of e-commerce does not mean that it stops there. According to Vlerick professor Gino Van Ossel, competition and opportunities are accelerating right now — from online food to AI, social media, and niche web shops.

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    Non-food discounter Woolworth reaches milestone of 1,000 stores in Europe

    German non-food discounter Woolworth opened its thousandth store in Europe last week. The retailer plans to open more than 200 additional stores this year and is aiming for 5,000 locations in the long term.

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    On Wednesday, Action officially opened its first store in Croatia. It is the fifteenth market in Europe for the Dutch non-food discounter.

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