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Written by Jorg Snoeck
In this article
  • Companies JD Sports
  • Topics Financial results
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JD Sports experienced a difficult Christmas period

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Fashion21 January, 2026

JD Sports saw comparable sales fall by 1.8% during the past Christmas period due to difficult market conditions. The retailer refers to a “volatile consumer climate” during the holiday season.

Price investments

In North America, JD Sports’ largest market, comparable sales returned to growth after a decline in the third quarter. Europe and the UK, on the other hand, showed weaker trends, with a further deterioration in comparable sales compared to the previous quarter.

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