As of this week, Coolblue has expanded its product range with a brand that differs somewhat from the Dutch electronics retailer’s usual offerings: shoppers can now also find Lego building sets there.
Extensive range
What does Coolblue founder and CEO Pieter Zwart do to relax? “Every year, I assemble at least ten large Lego boxes,“ he says in a video on LinkedIn. “And then I try not to think about anything. We all know that’s when you get the best ideas.”
That’s why Lego has been available at Coolblue since Tuesday. Shoppers will find a fairly extensive range of around 200 sets in the webshop, including Lego Technic, Icons, Star Wars, and Botanicals. Buyers can also pick up their Lego boxes at Coolblue stores.
