Frozen foods chain Picard is accelerating its international expansion and has appointed Maxime Margain as director of international operations. The French brand is said to have its sights set on Great Britain, but also wants to expand further in Europe.
Crossing the Channel
Forty-year-old Margain began his career in 2009 at Auchan as sales manager. In 2011, he moved to the St Michel group, and in 2018, the company appointed him national director for the United Kingdom and Ireland. He started at Picard on January 5 and reports directly to chairwoman Cécile Guillou, according to LSA.
