Shein aims for record profits despite headwinds

Shein expects to reach record profits of two billion dollars (1.7 billion euros) this year. Price increases and cost savings will offset the import tariffs imposed by the United States.

Surprisingly optimistic

The forecast represents nearly doubling the 1.1-billion-dollar profit reported last year, Bloomberg reports. According to informed sources, revenue is also expected to grow by more than 10 %.