Albert Heijn‘s app is now also available to customers in French, German, Polish and Turkish (adding to Dutch and English). The app for employees is also made available in more languages. The retailer is using generative AI to improve digital accessibility.
Growing group
The retailer says it wants to make digital shopping easier for a growing group of customers whose first language is not Dutch. The translations were developed using generative AI. More than 225,000 customers are already actively using the English version.
“Our mission is to ‘Make better food more accessible. For everyone.’ Of course, that also applies to how people shop with us digitally”, Director of Strategy Sjoerd Holleman says. “Around five million people use our AH App every month. By making it multilingual, we are helping customers in their own language and making shopping more accessible for everyone.”
Also for colleagues
In addition, Albert Heijn improved the AH App and website in more than 750 areas, from readability and navigation to structure and operation. This makes it easier to use for everyone, including people with disabilities.
Finally, the supermarket chain uses generative AI not only for customers, but also for colleagues. Thousands of people from diverse backgrounds work in the stores. To keep everyone well informed, the employee app that is used daily in more than 1,250 stores is now available in six foreign languages: Chinese, English, Polish, Spanish, Syrian Arabic and Ukrainian.
