Shein to open permanent stores in French luxury department stores

Chinese online fashion retailer Shein plans to open six physical stores in November in Galeries Lafayette and BHV luxury department stores, operated by a franchisee. This is not to the liking of the parent company…

“New consumption habits”

Shein is entering into an exclusive partnership with Société des Grands Magasins (SGM), a franchisee of the Galeries Lafayette group, to open a total of six permanent physical stores in the operator’s department stores: first at BHV Marais in Paris, then in Galeries Lafayette branches in Dijon, Grenoble, Reims, Limoges, and Angers.