After a successful test since last summer, Aldi Nord is rolling out a digital loyalty programme across Belgium. Loyal customers of the discounter will be rewarded, but there is more behind this move.
Implementation from 21 July
Last summer, Aldi launched a test in seventy stores in West Flanders and northern Hainaut, a representative region with both urban and rural and bilingual shops. Customers could create a profile and scan a QR code at the checkout of participating shops to collect points with their purchases. That test proved successful.
