Fashion rental company Dressr raises one million euros for international expansion

Dressr has successfully completed a seed investment round of 1 million euros. This sets the Antwerp-based clothing rental platform up for further growth in Belgium and expansion into the Netherlands.

4,000 clothing items

Dressr aims to provide consumers with a sustainable alternative to fast fashion through clothing rental. Customers can borrow outfits individually or take a subscription that allows them to swap between two and eight clothing items each month. The platform currently features 4,000 clothing items and collaborates with social partner Opnieuw & Co, which employs people distanced from the labor market.

With the new funding, Dressr is expanding its showroom and inventory capacity in Antwerp, and is preparing the platform technically for international expansion, with the Netherlands as its first step. Investment is also being made in technology that allows brands to offer their own rental services through their webshop. Belgian labels such as CKS Fashion, Mon Col Anvers, and Kate & Jules are already utilizing these integrations.

Phased growth

Founder Caroline Baeten emphasizes the need for phased growth: “Dressr is a scalable model, but scaling up requires the right infrastructure and technological support. This demands investments, but we consciously choose to grow step by step: lean, focused, and close to our community.”

The capital injection comes from impact investor Piet Colruyt (OYA Seed and private capital), Trividend, Trividend Province of Antwerp, and business angels such as Thomas Van Overbeke, Patricia Laureys, and Rémi Wildschut. “Dressr fits perfectly within our vision of a circular economy,” says Piet Colruyt.