New logo is start of bigger transformation at Dreambaby

Dreambaby, the Belgian retail chain for young parents and their babies, is launching a new logo and updated corporate identity. This autumn, the retailer will also open its first shop according to a revamped shop concept in Bruges.

Friendly look

The familiar blue Dreambaby logo with the tree gives way to a simpler and softer wordmark, written in lower case. The familiar round typography remains, as does the friendly look. The familiar bee from the Dreambee house brand logo is given a prominent role in all of Dreambaby’s service and advisory communications. It also appears on the new workwear worn by Dreambaby employees since this week.