Ravensburger achieves significant growth in declining toy market

Disney trading cards and continued internationalisation helped Ravensburger achieve record growth in 2024. While the global toy market experienced a 0.6 % decline, the company’s revenue increased by 18.2 %.

Over a billion trading cards

Ravensburger reached 790 million euros in sales last year, which the German toy manufacturer primarily attributed to the success of Disney’s Lorcana trading card series and further international expansion, LSA reports. In 2023, Ravensburger had already outperformed the market with an 11.6 % increase, despite a 7 % market contraction that year.

Launched in mid-2023, the Lorcana series was initially available only in speciality stores, but the German manufacturer decided to expand distribution to broader toy retail channels. That turned out to be a good move: since its launch, over a billion cards have been sold.

Additionally, Ravensburger continued its international expansion. Currently, 70 % of its revenue is now generated outside of Germany, with more than half of that coming from North America. To support this growth, Ravensburger has strengthened its management team: Susanne Knoche has been appointed as Chief Sales Officer, while Filip Francke will lead product strategy as Chief Product Officer.