As many as 88 % of European brand manufacturers have experienced problems with sourcing, supply or production in 2024. 73 % passed on rising costs to their retail customers.
Sourcing challenges and geopolitical tensions
Supply chain disruptions, inflationary pressures and labour shortages continue to weigh on the European brand industry. Sourcing challenges, geopolitical tensions and fluctuating costs have become the new norm, according to European brand association AIM’s annual barometer of more than a thousand consumer goods brand manufacturers in 28 countries in Europe – including the United Kingdom.
