How Amazon is losing its grip on European e-commerce

Chinese retailers are dominating the European e-commerce market. A new study by CBCommerce suggests that, although Amazon remains the largest platform, it is in fact China that is taking over.

40% growth in one year

Amazon is by far the biggest e-commerce platform in Europe, but its lead is beginning to narrow. The American e-commerce giant is under pressure, both from Chinese newcomers and from existing trading partners who are increasingly seeking alternative channels.