How to win at the Olympics as a brand

This year’s sports summer offers unprecedented marketing opportunities. The Summer Olympics in Paris allow brands to shine like no other event on the planet, but which brand will win the gold medal?

Social Olympics

The 2021 Summer Olympics were tepid at best, due to the Covid-19 restrictions in Tokyo. Now, however, the Olympics are back in full swing, research company Kantar says. It mentions Paris 2024 as the biggest global sporting event since the 2016 Rio Games. Maybe even more than about sports, the Games are also about culture, community and entertainment – and that presents huge opportunities for brands.