Dutch jeans label Chasin’, which was taken over from bankruptcy a year ago, wants to expand in Belgium and the (other) German-speaking countries.
“Room for more”
Chasin’ – and its sister brand Score – went bankrupt in June last year, but it was taken over by the owner of Garcia, JOG Group. The new owner is now going for expansion, mainly abroad.
CEO Mark Hommelberg still sees a lot of potential for growth in the DACH region (Austria, Germany and Switzerland), CEO Mark Hommelberg told RetailTrends. “We have now set up showrooms in Antwerp and Munich, but there is still room for more.” The focus is on wholesale and shop-in-shops, rather than mono-brand stores. On its Dutch home market, the jeans brand now has 75 outlets, thanks to a recent growth spurt of fifteen new stores.
