The Good Roll seeks tenfold expansion through stock exchange

The Good Roll is going to the NPEX stock exchange, looking for fresh capital to fund its rapid expansion. The sustainable toilet paper producer wants to expand its sales tenfold and become a private-label brand in British and Dutch supermarkets.

No match with private equity

The Good Roll wants to raise money from its flotation at the Dutch Participation Exchange (NPEX), a stock exchange for small and medium-sized enterprises. This will make 10 % of the toilet paper producer’s shares tradeable, Quote reports. In time, the company also wants to issue bond loans there, to finance the opening of new factories.

Co-founder Sander de Klerk admits it is “very difficult to raise money from banks”, hence the alternative solution. Private equity players also proved no match, as The Good Roll seeks long-term investors.

Sales tenfold

The company values itself at an ambitious 17 million euros, based “on growth, potential value and the brand”. In 2022, The Good Roll accounted for turnover of 3.8 million euros and made a net loss of three million euros. By 2026, the company is already counting on a tenfold increase in turnover to 60 million euros and gross profit of 18 million euros.

Meanwhile, almost half of the Dutch are said to know the brand and “around half a million euros of recurring business” comes in every month through the subscription formula. Later this year, a first toilet paper factory will open in Ghana. A patent application is pending for the process by which The Good Roll makes bamboo-based toilet paper there.

The Good Roll expects to scale up quickly: the ecological toilet paper was recently made available at Albert Heijn, co-founder Melle Schellekens told the RetailDetail Congress. Now the bamboo paper would also become the private-label brand eco-toilet paper of an unnamed supermarket chain in the Netherlands and in the United Kingdom.