Three key figures to remember from the Ahold Delhaize annual report

Ahold Delhaize CEO Frans Muller earned a lot less in 2023, as his company saw its profits drop. The retailer has just published its annual report, which contains more rather interesting figures. 

6.136 million euros

Muller earned this nice amount in 2023, but it is a lot less than the 6.519 million he earned in 2022. The difference is mainly due to lower profits at Ahold Delhaize, meaning the CEO received a lower bonus – even though his base salary did increase. Rising costs, the write-down after the sale of online subsidiary Freshdirect and the impact of Delhaize‘s future plan in Belgium weighed on returns.

7,716 stores

2,906 of those are equipped with self-scanning solutions; 1,833 have a pick-up point for online orders. Muller said earlier this year that the retailer wants to focus more strongly on pick-up in order to make e-commerce profitable by 2025. “A very important function of e-commerce is to get those customers to come to you, make them more loyal”, he said. The 7,716 stores are part of nineteen different local chains. A total of 402,000 employees (or “assocoiates”, in American parlance) work in its stores, headquarters and distribution centres.

63 million customers

That is how many customers Ahold Delhaize serves every week, in its stores and online. 18.1 million of those customers use one of the group’s supermarket chains’ mobile apps every month. 71 % of sales come from the 23.3 million loyalty card holders (a number that is down 4.2 % from 2022). Customers are increasingly buying healthier: 54.8 % of private-label food sales come from healthy products. Food waste went down 37 % compared to 2016 and now stands at 3.17 tonnes per million euros of sales.