Uber Eats and Getir join forces in Europe

The consolidation of the food delivery market continues, as Uber Eats and Getir are joining forces. The partnership will begin in the United Kingdom, but before long it will be extended to countries like Germany and the Netherlands.

No exclusive deal

Through the deal, Uber Eats customers will be able to order groceries via Getir’s dark stores and Gorillas’ former warehouses, giving them access to more than 2,000 products. Deliveries are made by Getir’s riders and can therefore be completed in a matter of minutes, TechCrunch reports.

Getir had bought German rival Gorillas at the end of last year, but quickly had to make 14 % of all staff redundant. The delivery company also withdrew from several countries, including Spain and Italy. The ultra-fast delivery market collapsed after the Covid pandemic, exacerbated by a climate of financial uncertainty that has both consumers and investors holding back.

Uber Eats, meanwhile, sees growing potential in grocery delivery. The meal delivery company has already forged partnerships with supermarkets such as Tesco in the UK and Carrefour in France. In the case of Getir, however, this is not an exclusive partnership: the Turkish flash delivery company has been doing the exact same thing with Just Eat Takeaway for the past year. In the UK and Germany, among others, the Getir assortment and delivery are available on the Just Eat Takeaway platform.