Aldi distributes leaflet via WhatsApp in Luxembourg

Discounter Aldi is going to distribute its leaflets in Luxembourg via WhatsApp, as the country is taking measures to curb the publication of paper leaflets.

A message every Monday

Aldi Luxembourg has been promoting its digital leaflet for a while now, via QR codes on milk cartons, on bread bags and on the back of register slips. Now the discounter is taking a new step in the digitisation process: since last week, customers can also request the folder via messaging service WhatsApp, Paperjam reports. They will then receive a message every Monday with a link to the new folder. According to the retailer, this is a first for the Grand Duchy.

The discounter takes the step as Luxembourg has passed a waste law that requires consumers to explicitly state that they still want to receive door-to-door publications in their (physical) mailboxes. That measure goes into effect from 1 January 2024, causing retailers to prepare for this by digitising their leaflets and distributing them via their own websites and other mobile applications.