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Written by Pauline Neerman
In this article
  • Companies Pieter Pot
  • Topics Bankruptcy
  • Geography Netherlands
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Pieter Pot saved by suppliers’ support

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Food24 February, 2023

Packaging-free online supermarket Pieter Pot says to have turned a corner after last week’s reports about a looming bankruptcy. As major suppliers have agreed to drop some outstanding debts, the Dutch e-tailer can look forward to the future.

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Last week, reports emerged about a possible bankruptcy that necessitated a sale to new ownership. The founders agreed that the only way to save the company was to sell it to Delicatessenfabriek‘s Jordan Koppelle and Dominique Rommers and let them try to reach an agreement with the major suppliers.

The new owners now claim that they have reached an agreement with enough creditors in order to be able to save the company. “We have a deal with the major creditors. Some smaller ones still need to agree, but they will not be able to derail this rescue operation”, Dutch newspaper Algemeen Dagblad reports. Co-founder Martijn Bijmolt has fully left the company, while Joeri Schoemaker has stepped down as CEO but remains the company’s figurehead.

Pieter Pot is a Dutch online supermarket that offers products in reusable glass jars. Targeting sustainable consumers, the start-up grew quite quickly in the beginning, only to get into difficulties last year as its operational costs are still sky-high. However, the company is planning to start a new lease of life now, with the suppliers’ help on board.

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