Delhaize partners with sustainable startup Kazidomi

In six independent supermarkets and on its webshop, Delhaize will start selling bestsellers from sustainable webshop Kazidomi. If the test proves a success, an expansion to more shops may follow.

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Delhaize has started selling a number of sustainable and healthy products supplied by Kazidomi, such as tomato sauces with no added sugar, legumes with no added salt, pesto, tofu, superfoods, shampoo and toothpaste. They are available in the webshop and in six selected supermarkets all over Belgium. Depending on the success of this test, the offer may be extended to other Delhaize shops.

Kazidomi, founded in 2016 by Emna Everard, aims to offer consumers inexpensive responsible products through a membership formula. The webshop offers a range of some 4,000 products in food, beauty and hygiene, and says it already has tens of thousands of customers. The Brussels-based company started out in French-speaking Belgium, but has since expanded into Flanders and the Netherlands. In France, Kazidomi recently made some major acquisitions in the baby and children’s products sector.