Print advertising at RetailDetail

Your brand in the book
that lasts.

The RetailDetail End-of-Year Book is THE collector’s item of the Belgian retail sector. Distributed annually to 7,000 C-level retailers — a tangible platform for brands that want to make an impact.

7.000printed copies distributed to C-level retailers & independent entrepreneurs
400+attendees at the RetailDetail Night where the book is launched
A5format — a collector’s item to keep and reread
A tradition of quality

Five years of end-of-year books.

Every year we look back at the most remarkable retail stories. The end-of-year book has grown into THE reference point for the sector.

2022 Re-set, Re-made, Re-tail
2023 Recipes for Retail Success
2024 Karma Kameleon
2025 Bold — Reinvent the Old
2026 In the eye of the retail storm
RetailDetail End-of-Year Book 2022 — Re-set, Re-made, Re-tail
2022
RetailDetail End-of-Year Book 2023 — Recipes for Retail Success
2023
RetailDetail End-of-Year Book 2024 — Karma Kameleon
2024
RetailDetail End-of-Year Book 2025 — Bold
2025
RetailDetail End-of-Year Book 2026 — In the eye of the retail storm
Coming soon
End-of-Year Book 2026

Why you cannot miss this.

Publication: 3rd week of November 2026

In November 2026, RetailDetail publishes another exclusive end-of-year book. Strong content, relevant themes and a beautiful design — a book to keep and reread. The ideal context for your advertisement or advertorial.

Printed and distributed to the top of the Belgian food and non-food retail sector — 7,000 C-level retailers and independent entrepreneurs.
Online available across all RetailDetail websites, permanently accessible.
Launched at the RetailDetail Night 2026 — our annual flagship event with 400+ attendees.
Bilingual — published in Dutch and French, for maximum reach across the Benelux.
Reserve your advertising spot
End-of-Year Book ’26
’26 In the eye of the retail storm The year in retail · A5 format
7.000 printed copies
400+ attendees at launch
Nov. publication date 2026
Advertising options

Your brand on the page.

Whether you choose a visual advertisement or an editorial story — the end-of-year book offers two powerful formats to anchor your brand in the retail sector.

Advertisement
Visual advertisement

Choose from multiple placements in the book — from a full page to a cover position. Your brand identity at the most strategic moment, in the hands of the top of the sector.

  • Striking visual presence within a high-quality editorial context
  • Choice of multiple placement options including cover pages
  • Visible in print and online
  • You supply your artwork, we handle the layout
  • Full page
  • Double page spread
  • Cover 2 (inside front cover)
  • Cover 3 (inside back cover)
  • Back cover
Advertorial
Editorial story

Want to do more than show a logo? An advertorial lets you position your brand as a thought leader through an interview and an in-depth story, laid out in the style of the book.

  • In-depth interview with a representative of your brand
  • Editorial layout consistent with the rest of the book
  • Translation into French included
  • Two full pages — more space for your story
What’s included Interview, layout & translation De prijs dekt het volledige redactionele proces — van interview tot publicatieklare lay-out in NL én FR. Get in touch voor meer info.
Distribution & reach

In the hands of the right people.

The end-of-year book is not a promotional print piece — it is a collector’s item that the top of the Belgian retail sector actively seeks out and keeps.

Food retail HQs Distributed to the headquarters of all major food retail chains in Belgium — directly on the desk of the decision-makers. 7.000
Non-food retailers All non-food retailers in Belgium receive the book at director level — from fashion to electronics, DIY and more.
RetailDetail Night 2026 The book is launched on 19 November 2026 at the RetailDetail Night — our annual flagship event. 400+ attendees
Online publication In addition to the printed version, the book is also permanently available online across all RetailDetail websites — reach the digital audience too.
C-level target audience CEOs, CCOs, CMOs and directors — the people who make investment decisions. This is one of the most targeted print media in the sector.
Timeless presence A book does not disappear after one day. The end-of-year book stays on desks and in libraries — your brand remains visible throughout the year.
Why the end-of-year book
“More than a book.
A statement.

The RetailDetail End-of-Year Book has become THE collector’s item of the Belgian retail sector. Brands featured in it position themselves as part of the sector’s story — not as advertisers, but as partners.

Proven track recordFive years running as THE reference point for the sector. The 2018 edition of ‘The Future of Shopping’ was crowned ‘Management Book of the Year’ in the Benelux.
Collector’s itemA book to keep and reread — not throwaway advertising, but a lasting presence on the desk of decision-makers.
Hyper-targetedDistributed directly to 7,000 C-level retailers. No subscription-based distribution — every copy goes to someone who matters.
Editorial qualityEvery book features the best interviews, case studies and market analyses of the year — your advertisement appears in a context of high-quality content.
Get in touch
Ready to be in the book?

Want to know more about the advertising options, submission deadlines or exact placement choices? Get in touch and we will help you find the best fit for your brand.

KB
Kjëll Bries Media & Event Manager — kjell.bries@retaildetail.be