In times of uncertainty, A-brands need to boost consumption, says Unilever Belgium top woman Silvia Wiesner. “Simply increasing the frequency of promotions is not the best idea right now.” She sees great online opportunities, but these require better data partnerships.
“We are experiencing exceptional times”
Unilever’s financial results are excellent, but the outlook is challenging, says the Austrian, who already has been working 17 years for the multinational. She is general manager of Unilever Belgium since the beginning of 2021 and also sits on the Benelux board.
