Last year, Delhaize doubled its e-commerce capacity from 25,000 to 50,000 orders per week with the commissioning of a new distribution centre in Vorst. The retailer, which claims to be the Belgian market leader in home delivery, also wants to become the number one in click & collect groceries. How big is the potential of online food shopping?

E-commerce platforms seek scale and efficiency, while consumers expect inspiration, relevance and trust. For Zalando, the challenge is therefore not to follow every hype, but to consistently build its own ecosystem strategy, with artificial intelligence as an enabler.