RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Inloggen
  • Abonneren
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • RetailHub
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • RetailHub
  • Inloggen
  • Abonneren
thumb
Written by Stefan Van Rompaey
In this article
  • Companies Aldi
  • Topics E-commerce
  • Geography Germany
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Aldi Süd becomes the first hard discount retailer to start delivering groceries

icon
Food23 May, 2023
Shutterstock.com

Aldi Süd is starting home deliveries in Germany, possibly adding a pick-up service later. The move is remarkable, as hard discounters have so far kept away from the online competition.

Identical prices

From June, Aldi Süd will trial a food delivery service in the city of Mülheim (North Rhine-Westphalia), where the discounter’s headquarters are located. Initially, only employees will be able to order their groceries in the webshop or the app, but by the fourth quarter the service will become available to all residents, German trade magazine Lebensmittel Zeitung reports.

Customers will be able to choose from 1,300 items, including fresh and frozen products. That is the majority of the 1,700 items in a physical Aldi store, and at identical prices. Delivery will be made by electric delivery vans from a dark store, from Monday to Saturday. It is not yet known how much delivery costs will be charged. A collection service will also follow later. Aldi Süd is conducting this test in close cooperation with its colleagues at Aldi Nord.

Competition increases

This is a remarkable step for a hard discounter: until now, Aldi did not engage in any online activities itself. In Britain, the discounter did already test delivery in cooperation with Deliveroo, but those attempts have since been discontinued. In the United States, the chain cooperates with personal shopper service Instacart. Arch-rival Lidl also does not yet sell food online, however it does sell non-food.

The reason is obvious: it is almost impossible to become profitable online selling low-priced products at tiny margins. In this way, however, the discounters leave the online playing field completely open to the other supermarket chains, which are constantly expanding their e-commerce offerings to attract customers. So the fact that Aldi does start delivering groceries, at a time when consumers are more price-sensitive than ever, can only increase online competition.

Stay up-to-date

Receive our free newsletters and do not miss out on the latest retail news.

Subscribe
logo

Aldi Süd is starting home deliveries in Germany, possibly adding a pick-up service later. The move is remarkable, as hard discounters have so far kept away from the online competition. Identical prices From June, Aldi Süd will trial a food delivery service in the city of Mülheim (North Rhine-Westphalia), where the discounter’s headquarters are located. Initially, only employees will be able to order their groceries in the webshop or the app, but by the fourth quarter the service will become available to all residents, German trade magazine Lebensmittel Zeitung reports. Customers will be able to choose from 1,300 items, including...

More on Food
See more
  • icon
    Food1 December, 2023
    [In depth] “Belgian consumer increasingly unlikely to make distinction between major supermarkets”

    Increasing price competition is hurting the brand strength of Belgium’s major supermarket chains. Only the two Dutch challengers, Albert Heijn and Jumbo, are able to buck the trend.

  • icon
    Food1 December, 2023
    Why Walmart is beating Amazon in the online fight for groceries

    Until five years ago, Amazon was the undisputed market leader for online groceries in the United States. Now, however, Walmart has taken over the lead and keeps on expanding it. What happened?

  • icon
    Food1 December, 2023
    Auchan and Intermarché team up to acquire Casino

    French retail chains Auchan and Intermarché have issued a joint bid for all of the remaining stores of their ailing competitor Casino. Worth more than a billion euros, the main aim of their bid is to keep Lidl at bay.

Most read
  • icon
    Home9 November, 2023
    How IKEA lowers prices and still maintains margins
  • icon
    Beauty/Care14 November, 2023
    German investor buys The Body Shop
  • icon
    Electronics16 November, 2023
    Bombshell in European electronics market: is JD.com taking over Media Markt?
  • icon
    Food15 November, 2023
    Investigation into abuse of power by Coca-Cola in Germany
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 
2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 
2000 Antwerp
How to reach us:
Directions
© 2023 RetailDetail
general conditions | privacy policy
+32 3 500 89 59 info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT