RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Subscribe
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
thumb
Written by Stefan Van Rompaey
In this article
  • Companies COSH&M
  • Geography ScandinaviaUnited States
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

H&M Group upgrades stores with smart technology

icon
Fashion31 May, 2022
H&M

Technology plays a key role in enhancing the shopping experience and building relevant customer relationships, says H&M Group. The retailer is testing some innovative solutions in stores of fashion label COS.

Virtual clothing fitting

In US COS shops, H&M is rolling out a pilot project with new solutions aimed at providing shoppers with a seamless and enjoyable shopping experience. Customers can get style advice, faster checkout and improved delivery and return options. After all, expectations are ever higher when it comes to choice and convenience, the retailer says.

In a first pilot store, in Beverly Hills, COS equipped the fitting rooms with smart mirrors that recognise product, size and colour and then give customers personal styling advice. From the fitting room, you can also have additional pieces delivered, without having to go back into the store yourself. In the store itself there are other types of mirrors where customers can try on clothes virtually. H&M is also testing new, faster check-out solutions. Customers no longer have to queue up, but can check out with staff on the shop floor.

Advice from algorithms

After the first positive experiences in Beverly Hills, H&M now wants to roll out the technology to additional American COS shops. It is not known if and when the technology will also come to Europe.

The use of innovative technology on the shop floor is not new. American fashion chain Rebecca Minkoff has been using digital gadgets on the shop floor for several years now. And just recently, Amazon opened its first Style clothing store. There, shoppers shop via an app and receive personalised style advice based on algorithms.

Stay up-to-date

Receive our free newsletters and do not miss out on the latest retail news.

Subscribe
logo

Technology plays a key role in enhancing the shopping experience and building relevant customer relationships, says H&M Group. The retailer is testing some innovative solutions in stores of fashion label COS.

More on Fashion
See more
  • icon
    Fashion9 June, 2023
    CEO Philip Mountford leaves Hunkemöller

    After a 15-year "love affair", CEO Philip Mountford is leaving lingerie chain Hunkemöller. The underwear brand is renewing its management.

  • icon
    Fashion7 June, 2023
    Inditex raises net profit by half

    Inditex has started the year very strongly, with sales up 13 % and net profit even up 54 %. Now the owner of brands like Zara and Pull&Bear wants to focus on its fashion offering, sustainability and customer experience.

  • icon
    Fashion31 May, 2023
    “Madame Delvaux” has passed away at the age of 85

    Solange Schwennicke, CEO of the Delvaux handbag brand from 1970 to 1994, died last weekend at the age of 85. She built Delvaux into the iconic luxury brand it is today.

Events
  • 15
    Jun
    Human Resources & People Congress
  • 29
    Jun
    Food Congress
Most read
  • icon
    Leisure16 May, 2023
    Decathlon launches subscription service in Belgium
  • icon
    General15 May, 2023
    Action launches Belgian webshop
  • icon
    Food30 May, 2023
    1,000 jobs at risk at Carrefour France?
  • icon
    Fashion23 May, 2023
    Zara goes secondhand, Massimo Dutti goes US
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 
2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 
2000 Antwerp
How to reach us:
Directions
© 2023 RetailDetail
general conditions | privacy policy
+32 3 500 89 59 info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT