Clothing chain C&A has taken a swipe at ready-to-wear and haute couture fashion shows with its own ad campaign, which will launch in March 2015. It is called "Today's look is" and is designed to highlight the merits of its own collections, "created for the real life".
A more "practical" ad campaign
C&A will take advantage of the Paris Fashion Week (3 - 11 March 2015) to launch a more "practical" ad campaign, obviously meant to turn the attention to its own clothing line which is "more easy-to-wear". According to Erik Kessels, artistic director at the Dutch Kessels Kramer agency which created the campaign: "We wanted to highlight C&A's values, to create clothing designed for the real life and for everyone".
The campaign is called "Today's look is" and is based on a very specific outlook: "Today's look is to stroll around, not for show", as it wants to celebrate a relaxed outfit or even "Today's look is all in the bag". The goal of the campaign is obviously to bring the company's own collections to the forefront.
The Dutch chain currently has more than 1,575 stores in 21 European countries.