Almost every market grew
Ikea’s growth is partly because of
its expanded network: excluding store openings, the growth is a mere 1.8 %. However, Ikea says that the
growth can be found in pretty much every market: “Affordable quality is
becoming increasingly important for our customers”, states CEO Peter Agnefjäll.
Its largest increases were found in
China and Russia, but considerable advances were also made in North America,
according to Ikea. Southern Europe is still struggling with the effects of the
economic situation.
Goal: a 50 billion euro turnover by 2020
Ikea aims to increase its turnover growth considerably the next few years, to get a 50 billion euro
turnover by 2020. It will be opening new stores to achieve that goal,
especially in emerging countries. The online sales also have to contribute to
the huge number.
Currently, the Swedish chain has 303 stores worldwide, with 6 in Belgium and 12 in the Netherlands.
In the past fiscal year, 690 million customers visited an Ikea.
