RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Subscribe
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • Online advertising
    • Print advertising
    • Event partnerships
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • Online advertising
    • Print advertising
    • Event partnerships
thumb
Written by Pauline Neerman
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Ikea releases audio-book version of catalogue on Spotify

iconHome27 August, 2019

Ikea has turned its latest catalogue into an audio-book and put it on Spotify. The goal of that campaign is to draw attention to the digital version of the catalogue.

 

“Including all the Swedish names”

The audio version of the catalogue is available on Spotify or its website (or below this article). “The audio-book is just the catalogue being read aloud from start to end, including all the Swedish names. Customers who are curious to see the corresponding pictures as well, can view the digital catalogue itself”, a press release on the Dutch Ikea website says.

 

With this stunt, the furniture chain wants to attract attention to its digital catalogue, as the Swedes want to limit the number of printed copies. Only a small number of catalogues will still be available in the stores. The step is no surprise, Ikea says, as most of its customers already look online before going to the store.

 

Other advantages of a digital catalogue are obvious as well, ikea.nl says: this way new content and new products can be added or adapted more easily.

 

 

Stay up-to-date

Receive our free newsletters and do not miss out on the latest retail news.

Subscribe
logo

Ikea has turned its latest catalogue into an audio-book and put it on Spotify. The goal of that campaign is to draw attention to the digital version of the catalogue.   “Including all the Swedish names” The audio version of the catalogue is available on Spotify or its website (or below this article). “The audio-book is just the catalogue being read aloud from start to end, including all the Swedish names. Customers who are curious to see the corresponding pictures as well, can view the digital catalogue itself”, a press release on the Dutch Ikea website says.   With this...

More on Home
See more
  • iconHome10 August, 2022
    Casa falls victim to hackers

    Casa has fallen prey to a group of hackers who have taken the retailer's computer systems hostage. Customer data have also been leaked.

  • iconHome7 July, 2022
    Ikea CEO Jesper Brodin: “The future of retail is 100% circular and integrated”

    Ikea behemoth is currently undergoing a historic shift towards openness and cooperation. CEO Jesper Brodin shares his vision with RetailDetail.

  • iconHome30 June, 2022
    JYSK reaches 1 billion Danish kroner in B2B sales

    Although less well known, JYSK also works for B2B customers. So far this financial year, the furniture retailer has sold 1 billion Danish kroner (130 million euro) worth of goods to businesses. It is the first time the 1 billion mark has been reached.

Events
  • 14
    Sep
    Captains of Retail 2022
  • 22
    Sep
    RetailDetail Day 2022
  • 13
    Oct
    Human Resources & People Congress
  • 20
    Oct
    Trade & Shopper Marketing Congress
  • 24
    Nov
    RetailDetail Night 2022
Most read
  • iconFood10 August, 2022
    Ahold Delhaize to buy US competitor Albertsons?
  • iconGeneral28 July, 2022
    Amazon expands to Belgium, but shelves Amazon.be
  • iconFashion26 July, 2022
    Vinted intends to buy the German second-hand platform Rebelle
  • iconFashion5 August, 2022
    China and Russia hold Adidas back
Follow RetailDetail
  • Facebook
  • Twitter
  • Instagram
  • linkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 
2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 
2000 Antwerp
How to reach us:
Directions
© 2022 RetailDetail
general conditions | privacy policy
+32 3 500 89 59 info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT