RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Subscribe
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
thumb
Written by Jorg Snoeck
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

European e-commerce dominated by marketplaces

icon
General24 September, 2020

Amazon already has a quarter of the e-commerce market in Europe. It is therefore not surprising that platforms dominate the market: by 2025, marketplaces will account for 65% of cross-border online sales in Europe.

 

60% marketplaces

Excluding travel, the total cross-border e-commerce market in Europe last year accounted for a turnover of 143 billion euros. However, one type of online retailer seems to be increasingly dominating that market: as much as 84 billion euros, or 59%, comes from marketplaces.
 

Thanks to Amazon, it has to be said: the American giant has a turnover of 32 billion euros in Europe, accounting for almost a quarter of the market and an increase of 18.5% compared to 2018. Already American Ebay ranks second with a turnover of 17 billion euros, while bronze goes to China’s Alibaba.
 

Market share of online platforms will even increase to 65% in 2025. Amazon remains the leader with an expected European turnover of 50 billion euros. It is striking that consumers are also increasingly selling directly to each other: according to a survey by the CBCommerce knowledge centre, half of sales will be consumer-to-consumer.

 

Second-hand overtakes fast-fashion

The share of second-hand goods is still growing strongly: today, 41% of the largest market places sell used goods, with Vinted as the market leader, but CBCommerce estimates that by 2025 second-hand sales will be 1.5 times higher than fast-fashion sales and will represent 13% of the average wardrobe. Millennials and Generation Z stimulate this growth, as 18-37 year olds buy 2.5 times more used clothes than other age groups.
 

Marketplaces of European origin accounted for 11% of the market last year, which is 17% more than a year earlier. The biggest players are Vinted, G2A, Farfetch and Zalando.
 

The ten largest cross-border platforms in Europe are the following:

  1. Amazon (VS)
  2. eBay (VS)
  3. AliExpress (China)
  4. Etsy (VS)
  5. Discogs (VS)
  6. Wish (VS)
  7. Vinted (Litouwen)
  8. G2A (Polen)
  9. Farfetch (Groot-Brittannië)
  10. Bandcamp (VS)
Stay up-to-date

Receive our free newsletters and do not miss out on the latest retail news.

Subscribe
logo

Amazon already has a quarter of the e-commerce market in Europe. It is therefore not surprising that platforms dominate the market: by 2025, marketplaces will account for 65% of cross-border online sales in Europe.   60% marketplaces Excluding travel, the total cross-border e-commerce market in Europe last year accounted for a turnover of 143 billion euros. However, one type of online retailer seems to be increasingly dominating that market: as much as 84 billion euros, or 59%, comes from marketplaces.   Thanks to Amazon, it has to be said: the American giant has a turnover of 32 billion euros in...

More on General
See more
  • icon
    General20 September, 2023
    Amazon makes cashierless technology cheaper

    Amazon is switching to RFID technology for its cashierless shops. That should make it easier and cheaper to implement.

  • icon
    General12 September, 2023
    Wilko bankruptcy spells end for 400 shops and 12,500 jobs

    British non-food discounter Wilko is beyond saving: the bankrupt chain is disappearing from the high streets after an ultimate attempt by HMV owner Doug Putman to save 300 shops failed.

  • icon
    General8 September, 2023
    10 important things to learn from Korean consumers

    This October, RetailDetail takes a small selection of CEO's to discover the trendy country that is South Korea. Every year, Seoul University distils ten trends from local consumers, which are often very recognisable. What can we learn from the country of K-pop?

Events
  • 19
    Oct
    Category Management Congress
  • 23
    Nov
    RetailDetail Night
Most read
  • icon
    Fashion29 August, 2023
    Ace & Tate needs to cut costs as losses mount
  • icon
    Fashion13 September, 2023
    Inditex achieves record margins in inflationary times
  • icon
    Food8 September, 2023
    Carrefour exposes “shrinkflation” in stores
  • icon
    Fashion19 September, 2023
    H&M ends free returns
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 
2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 
2000 Antwerp
How to reach us:
Directions
© 2023 RetailDetail
general conditions | privacy policy
+32 3 500 89 59 info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT