Google
lost its title of most valuable company in the world to Apple, says
research company Millward Brown. The iCompany’s brand value grew 84%
in one year and rose to 153.3 billion dollar. Google stays second,
IBM completes the top-3.
Technology dominates the top-100
the first three places are held by IT companies, but also one in
three places in the Brandz top-100, including the biggest climbers
Facebook (19.1 billion, climbing to #35 with a growth of 246%) and
Chinese search engine Baidu (+141% and new in the list).
In textile country, Nike (13.9 billion dollar), H&M (13 billion) and Zara
(10.3 billion) tower over the rest; number four is a huge 7 billion
dollars behind (Ralph Lauren at 3.3 billion). The luxury brands, led
by Louis Vuitton (24.3 billion), experienced a remarkable boom last
year. Hermes (11.9 billion) and Gucci (7.4 billion) also finish in
the top-3.
E-commerce defeats Walmart
Amazon are
now the biggest retailers in the world: their worth of 37.6 billion
dollar (+37%) is now slightly bigger than Walmart’s 37.3 billion.
Tesco holds the third spot but is only worth half an Amazon (21.8
billion). The rest of the top-10 consists of Carrefour, Target, eBay,
HomeDepot, Aldi, Auchan and Ikea.
The total value of the 100 brands in the list have risen 17% to a staggering
2.4 trillion dollar. Most remarkable is the breakthrough of
BRIC-companies. The highest non-American company in the list, at
number 9, is China Mobile, worth 57 billion dollar.
