RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Subscribe
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
thumb
Written by Pauline Neerman
In this article
  • Companies Amazon
  • Topics Marketing
  • Geography Asia
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Amazon tests cheaper Prime subscription

icon
General20 January, 2023

Amazon is testing a light-version of its Prime subscription service. The e-commerce giant hopes that the discount formula can be a worldwide success in these times of economic pressure.

Lowering the threshold

In India, Amazon is trying to make its Prime subscription service more accessible to a larger part of the public. “Prime Lite” gives access delivery within two days and to the streaming platform Prime Video, TechCrunch reports. Rather than the 1499 rupees (17 euros) for a full membership, the light version costs just 999 rupees (11 euros) per month.

Amazon looks to lower the threshold towards Prime membership for customers with smaller budgets worldwide, and that is not a coincidence: the amount of relevant data that Prime users happily provide to Amazon is worth its digital weight in gold. Moreover, Prime members spend twice as much on Amazon as non-members.

In India, there may also be another motive behind the test: stealing customers from its local rival Flipkart, which is owned by worldwide rival Walmart. The struggle between the two is fierce: Flipkart has the better position in India, leading to Amazon letting 1 % of its Indian workforce go in order to save money on the cut-throat (but huge) market.

Stay up-to-date

Receive our free newsletters and do not miss out on the latest retail news.

Subscribe
logo

Amazon is testing a light-version of its Prime subscription service. The e-commerce giant hopes that the discount formula can be a worldwide success in these times of economic pressure.

More on General
See more
  • icon
    General6 February, 2023
    Is the Amazon bubble about to burst?

    Although sales at Amazon continue to grow, alarms are going off behind the scenes. There were barely any profits in the fourth quarter, key cloud revenues are slowing and Amazon admits it is not yet successful in food.

  • icon
    General3 February, 2023
    Galeria plans to sell Inno

    German parent company Galeria Karstadt Kaufhof wants to sell its Belgian subsidiary Inno. The ailing group is said to be hoping for proceeds of tens of millions of euros.

  • icon
    General3 February, 2023
    Bijenkorf scales back international e-commerce

    Due to rising costs, Bijenkorf is discontinuing online activities in German- and French-speaking countries. From now on, the luxury department store will focus entirely on the Dutch and Flemish markets.

Events
  • 16
    Feb
    Captains of Retail 2023
  • 23
    Mar
    Omnichannel & E-Commerce Congress
  • 20
    Apr
    RetailDetail Congress
  • 11
    May
    Fashion & Beauty Congress
  • 15
    Jun
    Human Resources & People Congress
  • 29
    Jun
    Food Congress
Most read
  • icon
    Food24 January, 2023
    Europeans now also allowed to eat cricket powder and small mealworms
  • icon
    Food10 January, 2023
    Makro Belgium now officially bankrupt
  • icon
    Food13 January, 2023
    Carrefour Belgium tests autonomous delivery robot
  • icon
    Fashion16 January, 2023
    False discounts earn Yoox millions in fines
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 
2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 
2000 Antwerp
How to reach us:
Directions
© 2023 RetailDetail
general conditions | privacy policy
+32 3 500 89 59 info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT