RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Stefan Van Rompaey
In this article
  • Topics Sustainability
  • Geography Europe
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

First European application to approve cultured meat is a reality – or not?

icon
Food14 September, 2023
Shutterstock.com

(Update) For the first time, a manufacturer is asking the European food authority for the green light to commercialise cultivated meat from bioreactors. However, approval could drag on for years.

German startup

The applicant is German startup The Cultivated B, the cultured meat subsidiary of Infamily Foods, a manufacturer of sustainable meat products and hybrid meat and vegetable products from North Rhine-Westphalia. The producer is seeking the green light to commercialise a product based on cultured meat and plant proteins, similar to a hot dog, reports Lebensmittel Zeitung.

It is the first company in the world to register a cultured meat product with the European Food Safety Authority. As cultured meat falls under the European Union’s Novel Food Regulation, the product has to go through a rigorous approval process that will take at least 18 months and possibly even several years.

The Cultivated B produces bioreactors in Canada and until now positioned itself as a supplier of technology to cultured meat manufacturers, but is now changing its strategy to commercialise cultured meat itself. The move is part of the Infamily Foods group’s sustainable protein strategy.

Sign up for our newsletter for free

High expectations

In the United States, two producers already recently obtained authorisation to market cellular meat from bioreactors. Commercialisation of cultured meat has also been authorised in Singapore.

Internationally, expectations for this new product category are high because cultured meat is animal-friendly, clean, safe and sustainable: compared to traditional animal husbandry, production would emit 80% to 90% less greenhouse gases, use 45% less energy, 90% less water and 99% less land. Yet there are still many technological and financial hurdles to overcome before it can reach the market on a large scale. And then it remains to wait for consumer reactions.

Confusion

Update: there seems to be some confusion about the nature of the process The Cultivated B has initiated with food authority EFSA. All regulatory applications to EFSA are publicly listed on their website but so far there is no online record of any submission for any cultured meat company, including The Cultivated B. In its press release, the company speaks of a “pre-submission process” which, however, does not formally exist. It is possible that The Cultivated B only registered to obtain an identifier on the EFSA platform, as many cultured meat companies have done for some time. Contrary to what the company suggests, this does not mean the start of a regulatory process at EFSA.

More about... Food
See more
  • icon
    Food28 October, 2026
    Crisp must repay investors

    Crisp lost a lawsuit against a group of investors who felt they had been cheated, but is pleased that the ruling made no mention of fraud or deception. The ruling has no impact on the company’s operations, says the online fresh produce market.

  • icon
    Food28 October, 2026
    [In the picture] Albert Heijn opens its third Belgian XL store in Machelen

    On Wednesday morning, Albert Heijn opened its third XL store in Belgium on the former Makro site in Machelen, right next to a Delhaize supermarket—a massive 2,800 m² supermarket.

  • icon
    Food28 October, 2026
    Heineken gains ground again thanks non-alcoholic beer and “pace”

    Heineken posted strong results in the third quarter of 2026, but new CEO Rafael Oliveira emphasizes that more is needed to ensure sustainable growth. The long, hot summer and the rise of non-alcoholic beers certainly helped boost sales.

Events
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    General30 September, 2026
    WhatsApp customer service will become a paid service for online stores
  • icon
    General2 October, 2026
    Hans Anders halts sales of Meta glasses after privacy controversy
  • icon
    Food12 October, 2026
    Major cyber incident at Ahold Delhaize: Albert Heijn, Food Lion, Hannaford and more offline
  • icon
    Food14 October, 2026
    IT outages at Ahold Delhaize may last another week
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail