Another setback for Gorillas: is the era of flash deliveries already over?

After cutting back its services in Belgium and a couple of other countries, flash delivery service Gorillas is now even cutting back its Dutch activities – despite calling the Netherlands one of its key markets just last month. Zapp is leaving the Netherlands as well: are flash delivery companies going out with a bang?

Careful evaluation

Gorillas is cutting back its operations in Europe: just last month, it left Belgium, Denmark, Italy and Spain to leave four European countries as its “core markets”. However, after “careful evaluation”, the Berlin-based company is also leaving six Dutch cities as well. This is not a one-off: competitor Zapp is leaving the Dutch market altogether. What is going on, if even in such a mature online market, flash delivery companies feel they have to retreat?